It is said that the Himalayans were the first natural healers, and that they shared their wisdom with the ancient herbalists of China, Tibet, and India. One of their most prized secrets was the fruit of the native goji berry vine, which had been flourishing in the Himalayan valleys since the beginning of time. Those who came there to learn took the goji home with them and planted it in their own valleys, thus spreading the legend of this most marvelous and healthful fruit.

Since its discovery in the Himalayas, those who know of the remarkable goji berry are awed by its unmatched health promoting powers.